SEO is EZ - There is NO secret formula.
Don't listen to the people promising to get you to the first page of Google. I will tell you how to do it for FREE.
Don't pay anyone for SEO before you talk to me. I will answer all your questions and tell you what needs to be done on your website to rank well on Google.
This entire website is about SEO for websites for small and medium size businesses, (SMB) How should I lay out the pages? First think I need to do is write down every page that is going to be on the site. Everything I am going to cover.
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Everything I'm going to tell you, you could learn on your own. I'm telling you this because once I tell you how to do SEO you will see how easy the principles are and you will not value the information. You will not value the decade I've spent learning SEO, the 100's of videos I've watched, the seminars I've attended, the countless hours of sitting in front of my computer implementing SEO, evaluating my successes and tweeking my methodology. But that's okay, the people that do understand
Show them the link to google websmaster tools.
There is NO secret formula. Google tells us what they want on the website so they can send the appropriate traffic to you site. It's that Simple. (seo is simple bubble here).
------------
I need to list everything I’m going to do for the price I’m charging.
Once I figure out everything that is wrong with the site I need to list everything in a well formatted document so they understand what is wrong. I need to find this on google, search for SEO audit results form. Next to the results I need to list what needs to be done to remedy the errors. They are paying me for the audit and the results, not for fixing the problems. I can follow up with a list of how much it would cost to fix the problems. Or I can list the time it takes to fix the problem to the right of the problem. List problems like auto mechanics do. 1 hour. 1.5 hours, .3 hours
I need to come up with a sample of what the companies will get from me in their seo audit. Take a look at what Andrew Shotland sent me. I need to cover everything I do to make their site better. Maybe I can show a before sample of title tags, description tags, h1-h6 tags, number of keywords they have now. Recommendation for keywords would be to use google keyword tool analysis, see what their competitors are ranking for and trying to rank for. We will target the keywords that are typed in most often. We will also direct our efforts at the popular keywords that your competitors are ignoring. Some might be long tail keywords like, brake service in dallas, tx. Lots of companies might be concentrating their efforts on keyword phrases like “auto repair dallas” and ignoring many great opportunities to drive traffic to their site with other keyword phrases. Of course we will want to direct efforts to rank your site for the most popular keywords also.
Explain what keywords and keyword phrases are and why they are so important. If you don’t have the keywords on your site, google will not send people to your page for those keywords. It’s that simple.
-----------
Our Mission:
To give you the straight talk on SEO. There is NO secret formula. Oh, you might not know how to do SEO but if you endeavored to learn SEO you could learn. But it does take a long time to learn, lots of trial and error, keeping up with the changes google makes to their algorithm. I don’t have time to learn how to rebuild my engine or transmission and it doesn’t make sense for an auto repair shop owner to learn SEO unless it becomes a passion or obsession and he/she enjoys doing it. There is a lot to keep up with.
Algorithm. That’s a big word. Definition: “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.”
Google does change their algorithm on occasion, sometimes in big ways to weed out the spammers, like the Panda and Penguin updates. Sometimes in small ways. They have a google spam team of which Matt Cutts is the head of. You can follow him on Youtube and watch his videos if you really wanted to do it yourself.
My biggest goal with this website is to sound the warning bell and keep people from wasting their money on companies and individuals that are out there trying to hoodwink you into signing a $500 a month for 6 months SEO contract that will not give you much of a return on their money. I’ve been doing this a long time. I estimate that 99.9% of the SEO people out there contacting businesses are Scammers. Most have a very rudimentary knowledge of SEO and still think that getting links to your site from anywhere will help. Google caught onto that about 8 years ago. Now if you get a bunch of crappy links to your site from websites that have no ranking with google it actually hurts your SEO efforts. In google’s eyes you are trying to game their algorithm and they penalize your website. They call this Black Hat SEO, as compared to White Hat SEO
When I say that google penalizes your website. They don’t take it out of their index they just don’t rank you very well. You might show up well in the beginning doing Black Hat SEO because Google understands that you can’t control who links to your site. But when all you have is crappy sites linking to yours then google thinks you are a crappy site. It’s all about trust. If you get links from sites that google already trusts, then those links to your site will help your ranking. One link from the New York Times to your w
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I’m going to show you what to do to rank well. You can do it yourself or you can have us to it for you. SEO is EZ. It just takes a little time to do it.
I’m going to tell you everything about SEO and how to get your site to rank well on google. I’m not going to hold anything back. SEO is EZ. It just takes time to implement. You can either do it yourself or enlist, assign, appoint us to do it for you.
Our rate is $40 per hour.
----------------
In order to make the changes to your website to enhance your SEO, you will need to give us the login credentials so we can login and make the changes. Depending on what website platform your website is on and how advanced the seo work we are doing, determines if we need to make changes in the codebase. These changes are very minor and there is NO chance it will affect any other part of your site. For example if we need to add h1-h6 tags for your site, we may need to add a script to your site because your website is not set up for this.
H1-h6 tags are there to tell google what information is on your site. You may or may not have enough information for all 6 tags. These tags are to tell google what each “paragraph title of your site is. If you have 3 paragraphs on your site you will want to give each paragraph a title. This is known as “markup.” It helps google’s web crawling robots to better understand what information is on your site. Here are the tags we add.
<h1>Auto Repair Shop in Dallas</h1> The tags are in the code, not visible to on the website
Paragraph of text here
<h2></h2>
<h3>This is heading 3</h3>
<h4>This is heading 4</h4>
<h5>This is heading 5</h5>
<h6>This is heading 6</h6>
All SEO is to help google better understand what information is on your site. They look at the URL of your pages, the page title, the page description, paragraph title tags, on page content - this is where they look at the keywords on your site. If your site doesn’t say Kangaroo on any of the pages, Google will not send people to your site when they type “Kangaroo” into google search.
With this in mind, if you want google to send people to your site when they type in “auto repair shops in mountain view ca” then you should have those word on your site, somewhere.
An example of a keyword is “transmission.”
An example of a keyword phrase is “transmission repair.”
An example of a long tail keyword phrase is “best transmission shop in dallas”
If you are the only page on the Internet that has the long tail keyword phrase, “best transmission shop in dallas” on your website then chances are you will rank in #1 position for that phrase on google.
The SEO Scammers and Spammers that are calling you on the phone and telling you they can get you onto page 1 of google use the long tail keyword phrases to do this. This is how they do it. They find a long tail keyword phrase that isn’t readily used by your competitors or anyone else on google. The reason your competitors and nobody else is doing SEO work for that keyword phrase is because it is rarely typed into google when people are looking for something.
I can get you to rank in #1 position on google for a long tail keyword phrase in as little as 90 days. Let’s take the phrase “toyota corolla brake repair in miami florida” (show them how many searches are done for that every month). Since nobody else is trying to rank high for that phrase and they don’t have those words in exactly that order, you will be the one to rank in #1 position on google if and when somebody types those words into google.
Of course you don’t have to have the exact keyword phrase on every page to rank for keywords or keyword phrases. If you have 5 pages on your site and one page is dedicated to brake repair, you will have various words on the page that are related to brake repair. brake(s), rotor(s), caliper(s), brake line, master cylinder, wheel cylinder, etc. Most consumers looking for a repair shop will not type into google the specific words encompassing the brake repair. They will type in something like “brake repair phoenix” to find a shop. The keywords you want to rank for are the words the users are typing into google to find your shop.
Many of the people calling you on the phone trying to get you to sign up for $500 a month SEO service really have no idea what they are doing. They will try to get you crappy links to your site from crappy websites they own. This is called Black Hat SEO. This will hurt your site’s ranking, not help it. They will write articles for you to put on your website that are full of keywords, so every keyword that someone might type into google is listed on every page of your site. This is NOT good for your SEO ranking. It’s called Keyword Stuffing. Google figured out people were doing that about 10 years ago and now considers it Black Hat SEO.
They will post your website all over the internet to get links to your site from anyplace that allows them to post a link. This is Black Hat SEO. 100 links from crappy sites will kill your ranking on google. If you get links from trusted sites, then google will trust your site.
Tell them about schema.org markup. Images, etc
(do a google search to see how many people are typing into google, “how to get on the first page of google?”
Send me an email with your website address and your email address.
What pages will be on our website?
1 Home - Need to give them a brief explanation of seo. Let them know it's REAL and needs to be done if they want their site to rank well on google. Let them know that it's not difficult, it's a process. let them know it has to be done forever and not just throw resources at it one time for a month or 6 months. It is ongoing for as long as they want their site to rank well. It's better to do a little each month than to do everything in a few months and quit, never to do it again. Content is al they really need after.
2. Onpage SEO, Page Titles. I can touch on the <h tags here but go into more depth on the Embedded seo page
3. Embedded SEO (is that the right phrase for seo in the code, like <h1 tags?) cover <alt tag for images and, defintion of markup and schema.org
4. URLs - give defintion first
5. Meta Tags, Meta Title & Meta Description - give defintion first
6. Local Citations - give definition of local citations first,
7. Page covering how long they should do seo. it's forever. see above paragraph. not sure what to name this page, maybe this should be on the home page, the introduction. First page should give the highlights and not try to explain anything.
8. Content. tell them what content is, use yelp as an example or maybe find an example that doesn't make them think of yelp.
9. Yelp. is it important? Should you advertise with them? NO. Why not? share the article from the VC firm telling people that Yelp is ourtageously expensive and won't be able to sustain it's business model. Start off the yelp page with Love them or hate they yelp is here to stay.
10. page on the most important sites.
11. keywords
12. trust. i don't think we need a page on this but it should be mentioned in the overview on page 1 most likely. I could make the word 'trust' in the sentence an anchor text taking them to a page on trust or maybe just a popup. I don't know if weebly can do popups
13. Links
14. Social Media, Facebook, Google plus, twitter, Pinterest, need to find the rest of them and let them know if they will be helpful to them or not.
15. On the home page I need to make the list of everything that is on the site, every page. Even though they can click on the page links it's important for the user to know exactly what is on the site so they can navigate to it fast. They might not click on the "more" link at the top of the page.
16. Mobile - this might not be page worthy but it needs to be told that their site must be mobile friendly. Most website building tools are now mobile friendly. You build the site and it will work on mobile no worries.
17. Cover the topic of building your own website. "So, you want to build your own website?" This doesn't warrant an entire page but I couild do a video showing them how easy it is to build a weebly site. Many won't want to build their site but they might/should want to know how to upload content to it. We can give them access via weebly.
Don't pay anyone for SEO before you talk to me. I will answer all your questions and tell you what needs to be done on your website to rank well on Google.
This entire website is about SEO for websites for small and medium size businesses, (SMB) How should I lay out the pages? First think I need to do is write down every page that is going to be on the site. Everything I am going to cover.
------
Everything I'm going to tell you, you could learn on your own. I'm telling you this because once I tell you how to do SEO you will see how easy the principles are and you will not value the information. You will not value the decade I've spent learning SEO, the 100's of videos I've watched, the seminars I've attended, the countless hours of sitting in front of my computer implementing SEO, evaluating my successes and tweeking my methodology. But that's okay, the people that do understand
Show them the link to google websmaster tools.
There is NO secret formula. Google tells us what they want on the website so they can send the appropriate traffic to you site. It's that Simple. (seo is simple bubble here).
------------
I need to list everything I’m going to do for the price I’m charging.
- SEO Audit of Website
- Check Meta Tags, Title and Description
- Look for h1-h6 tags
- Keyword audit, keyword density
- Content
- Site Structure
- URL Structure
- Internal Linking
- External Links coming into site, look for good links and bad links
- Page load speed test
Once I figure out everything that is wrong with the site I need to list everything in a well formatted document so they understand what is wrong. I need to find this on google, search for SEO audit results form. Next to the results I need to list what needs to be done to remedy the errors. They are paying me for the audit and the results, not for fixing the problems. I can follow up with a list of how much it would cost to fix the problems. Or I can list the time it takes to fix the problem to the right of the problem. List problems like auto mechanics do. 1 hour. 1.5 hours, .3 hours
I need to come up with a sample of what the companies will get from me in their seo audit. Take a look at what Andrew Shotland sent me. I need to cover everything I do to make their site better. Maybe I can show a before sample of title tags, description tags, h1-h6 tags, number of keywords they have now. Recommendation for keywords would be to use google keyword tool analysis, see what their competitors are ranking for and trying to rank for. We will target the keywords that are typed in most often. We will also direct our efforts at the popular keywords that your competitors are ignoring. Some might be long tail keywords like, brake service in dallas, tx. Lots of companies might be concentrating their efforts on keyword phrases like “auto repair dallas” and ignoring many great opportunities to drive traffic to their site with other keyword phrases. Of course we will want to direct efforts to rank your site for the most popular keywords also.
Explain what keywords and keyword phrases are and why they are so important. If you don’t have the keywords on your site, google will not send people to your page for those keywords. It’s that simple.
-----------
Our Mission:
To give you the straight talk on SEO. There is NO secret formula. Oh, you might not know how to do SEO but if you endeavored to learn SEO you could learn. But it does take a long time to learn, lots of trial and error, keeping up with the changes google makes to their algorithm. I don’t have time to learn how to rebuild my engine or transmission and it doesn’t make sense for an auto repair shop owner to learn SEO unless it becomes a passion or obsession and he/she enjoys doing it. There is a lot to keep up with.
Algorithm. That’s a big word. Definition: “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.”
Google does change their algorithm on occasion, sometimes in big ways to weed out the spammers, like the Panda and Penguin updates. Sometimes in small ways. They have a google spam team of which Matt Cutts is the head of. You can follow him on Youtube and watch his videos if you really wanted to do it yourself.
My biggest goal with this website is to sound the warning bell and keep people from wasting their money on companies and individuals that are out there trying to hoodwink you into signing a $500 a month for 6 months SEO contract that will not give you much of a return on their money. I’ve been doing this a long time. I estimate that 99.9% of the SEO people out there contacting businesses are Scammers. Most have a very rudimentary knowledge of SEO and still think that getting links to your site from anywhere will help. Google caught onto that about 8 years ago. Now if you get a bunch of crappy links to your site from websites that have no ranking with google it actually hurts your SEO efforts. In google’s eyes you are trying to game their algorithm and they penalize your website. They call this Black Hat SEO, as compared to White Hat SEO
When I say that google penalizes your website. They don’t take it out of their index they just don’t rank you very well. You might show up well in the beginning doing Black Hat SEO because Google understands that you can’t control who links to your site. But when all you have is crappy sites linking to yours then google thinks you are a crappy site. It’s all about trust. If you get links from sites that google already trusts, then those links to your site will help your ranking. One link from the New York Times to your w
-------------
I’m going to show you what to do to rank well. You can do it yourself or you can have us to it for you. SEO is EZ. It just takes a little time to do it.
I’m going to tell you everything about SEO and how to get your site to rank well on google. I’m not going to hold anything back. SEO is EZ. It just takes time to implement. You can either do it yourself or enlist, assign, appoint us to do it for you.
Our rate is $40 per hour.
----------------
In order to make the changes to your website to enhance your SEO, you will need to give us the login credentials so we can login and make the changes. Depending on what website platform your website is on and how advanced the seo work we are doing, determines if we need to make changes in the codebase. These changes are very minor and there is NO chance it will affect any other part of your site. For example if we need to add h1-h6 tags for your site, we may need to add a script to your site because your website is not set up for this.
H1-h6 tags are there to tell google what information is on your site. You may or may not have enough information for all 6 tags. These tags are to tell google what each “paragraph title of your site is. If you have 3 paragraphs on your site you will want to give each paragraph a title. This is known as “markup.” It helps google’s web crawling robots to better understand what information is on your site. Here are the tags we add.
<h1>Auto Repair Shop in Dallas</h1> The tags are in the code, not visible to on the website
Paragraph of text here
<h2></h2>
<h3>This is heading 3</h3>
<h4>This is heading 4</h4>
<h5>This is heading 5</h5>
<h6>This is heading 6</h6>
All SEO is to help google better understand what information is on your site. They look at the URL of your pages, the page title, the page description, paragraph title tags, on page content - this is where they look at the keywords on your site. If your site doesn’t say Kangaroo on any of the pages, Google will not send people to your site when they type “Kangaroo” into google search.
With this in mind, if you want google to send people to your site when they type in “auto repair shops in mountain view ca” then you should have those word on your site, somewhere.
An example of a keyword is “transmission.”
An example of a keyword phrase is “transmission repair.”
An example of a long tail keyword phrase is “best transmission shop in dallas”
If you are the only page on the Internet that has the long tail keyword phrase, “best transmission shop in dallas” on your website then chances are you will rank in #1 position for that phrase on google.
The SEO Scammers and Spammers that are calling you on the phone and telling you they can get you onto page 1 of google use the long tail keyword phrases to do this. This is how they do it. They find a long tail keyword phrase that isn’t readily used by your competitors or anyone else on google. The reason your competitors and nobody else is doing SEO work for that keyword phrase is because it is rarely typed into google when people are looking for something.
I can get you to rank in #1 position on google for a long tail keyword phrase in as little as 90 days. Let’s take the phrase “toyota corolla brake repair in miami florida” (show them how many searches are done for that every month). Since nobody else is trying to rank high for that phrase and they don’t have those words in exactly that order, you will be the one to rank in #1 position on google if and when somebody types those words into google.
Of course you don’t have to have the exact keyword phrase on every page to rank for keywords or keyword phrases. If you have 5 pages on your site and one page is dedicated to brake repair, you will have various words on the page that are related to brake repair. brake(s), rotor(s), caliper(s), brake line, master cylinder, wheel cylinder, etc. Most consumers looking for a repair shop will not type into google the specific words encompassing the brake repair. They will type in something like “brake repair phoenix” to find a shop. The keywords you want to rank for are the words the users are typing into google to find your shop.
Many of the people calling you on the phone trying to get you to sign up for $500 a month SEO service really have no idea what they are doing. They will try to get you crappy links to your site from crappy websites they own. This is called Black Hat SEO. This will hurt your site’s ranking, not help it. They will write articles for you to put on your website that are full of keywords, so every keyword that someone might type into google is listed on every page of your site. This is NOT good for your SEO ranking. It’s called Keyword Stuffing. Google figured out people were doing that about 10 years ago and now considers it Black Hat SEO.
They will post your website all over the internet to get links to your site from anyplace that allows them to post a link. This is Black Hat SEO. 100 links from crappy sites will kill your ranking on google. If you get links from trusted sites, then google will trust your site.
Tell them about schema.org markup. Images, etc
(do a google search to see how many people are typing into google, “how to get on the first page of google?”
Send me an email with your website address and your email address.
What pages will be on our website?
1 Home - Need to give them a brief explanation of seo. Let them know it's REAL and needs to be done if they want their site to rank well on google. Let them know that it's not difficult, it's a process. let them know it has to be done forever and not just throw resources at it one time for a month or 6 months. It is ongoing for as long as they want their site to rank well. It's better to do a little each month than to do everything in a few months and quit, never to do it again. Content is al they really need after.
2. Onpage SEO, Page Titles. I can touch on the <h tags here but go into more depth on the Embedded seo page
3. Embedded SEO (is that the right phrase for seo in the code, like <h1 tags?) cover <alt tag for images and, defintion of markup and schema.org
4. URLs - give defintion first
5. Meta Tags, Meta Title & Meta Description - give defintion first
6. Local Citations - give definition of local citations first,
7. Page covering how long they should do seo. it's forever. see above paragraph. not sure what to name this page, maybe this should be on the home page, the introduction. First page should give the highlights and not try to explain anything.
8. Content. tell them what content is, use yelp as an example or maybe find an example that doesn't make them think of yelp.
9. Yelp. is it important? Should you advertise with them? NO. Why not? share the article from the VC firm telling people that Yelp is ourtageously expensive and won't be able to sustain it's business model. Start off the yelp page with Love them or hate they yelp is here to stay.
10. page on the most important sites.
11. keywords
12. trust. i don't think we need a page on this but it should be mentioned in the overview on page 1 most likely. I could make the word 'trust' in the sentence an anchor text taking them to a page on trust or maybe just a popup. I don't know if weebly can do popups
13. Links
14. Social Media, Facebook, Google plus, twitter, Pinterest, need to find the rest of them and let them know if they will be helpful to them or not.
15. On the home page I need to make the list of everything that is on the site, every page. Even though they can click on the page links it's important for the user to know exactly what is on the site so they can navigate to it fast. They might not click on the "more" link at the top of the page.
16. Mobile - this might not be page worthy but it needs to be told that their site must be mobile friendly. Most website building tools are now mobile friendly. You build the site and it will work on mobile no worries.
17. Cover the topic of building your own website. "So, you want to build your own website?" This doesn't warrant an entire page but I couild do a video showing them how easy it is to build a weebly site. Many won't want to build their site but they might/should want to know how to upload content to it. We can give them access via weebly.
